From 72 unused clips to a
live course with real checkout —
in one build.
Billy Sothern teaches boxing 1:1. This is what Tallward built so he could sell what he teaches without being in the room.
The coach
Billy Sothern teaches boxing 1:1 and in the gym — stance, guard, footwork, pads, combinations. Direct, no-fluff coaching style: confidence through competence, not hype.
The problem
Billy's income was capped at the hours he could physically stand in a gym. He'd already shot the raw material for a course — 72 files, 8GB of footage — but it sat split across four messy Google Drive batches with duplicated folders and no edit plan. No product existed. No checkout existed. The expertise was real; there was nothing to sell it through.
What we built
- Brand system — navy/blue palette, bold display type, wordmark logo, built iPhone-first
- A real curriculum — 72 raw clips reorganised into 7 clean modules, frame-audited clip by clip, turned into a structured cut sheet before a single edit was made
- Edited lessons — course videos hosted and streaming, captions matched to brand
- A members platform — login, signup, home, course and roadmap pages, live
- Real Stripe checkout — pay, get a verified payment session, account created automatically once the payment is confirmed — not a static "thanks" page
- A launch roadmap — an 8-round in-app structure, including a live "Fight Breakdowns" coming-soon round
How it came together
The honest bit
The checkout wasn't quietly perfect from day one. When we tested it, real payments weren't actually unlocking accounts — nothing was verifying the payment had happened, so anyone who paid would have hit a dead end. We found it, built the missing verification step, and tested it end-to-end before calling it done. That's the difference between a course platform that looks finished and one that's actually ready for a stranger's card.
Where it stands
Boxing Basics is live at £149. A real card payment goes through Stripe, gets verified, and unlocks an account and the course automatically — tested end to end with a live payment, not a dummy one.
Alongside the course we cut a 90-second sales video from Billy's own footage, built to sit directly above the enrol button on the sales page.
We haven't published sales numbers here yet, and we won't until a full launch window has run. When they exist, they'll go on this page as they are — including if they're modest.
Want this for your coaching?
Your expertise, turned into something that sells
while you're coaching someone else.